Sony EricssonTraffic Jam 2

July 31, 2008

Work can be fun, sometimes. Attended the iris Singapore conceptualised Sony Ericsson Traffic Jam 2 last Sunday at Armenian Street. Headlining the gig was American Music Award winner and Grammy nominated rock band ‘Daughtry’.

I quite like the themed-event idea, it’s meant to mirror an actual traffic jam. They had a “broken down” car and a tow truck in the middle of the road, a bus stop, petrol beer station and a car wash entrance. Cute. I love themed parties!

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